e-book Global Cause Marketing: Future Proof Your Brand

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Description this book What follows in the pages ahead is the competitive advantage you have been searching for. Let s take a few things as assumptions.

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You already have a great product. Clearly, in today s competitive business environment, there is no substitute for excellence of product, executive leadership and staffing, as well as providing top-notch customer care. That s all the price of admission to the business ballpark. This book starts assuming those are in place. If they re not, put this book down and go back to the beginning.

If they are, let s move forward.

Innovation by design

Consider this the new marketing of the 21st century. Every company wants to do the same thing. He was tapped by Eastman Kodak to do the definitive film showcasing motion picture film. His work for brand Visa was chosen and is displayed in the permanent collection of advertising in the Museum of Modern Art in New York City. Gordon brings a lifetime of work in all areas of traditional advertising to the table. He has seen the good, bad and ugly in the world of advertising. He helps us look into what the future holds for marketing based on what he has learned from the past.

He discusses how companies can future-proof their corporate image to insure their legacy. His main goal is to understand business by immersing himself in the customer experience. Therefore he can provide comprehensive creative services, ranging from strategic concept to design of websites and corporate materials. Gordon produced the most successful launch of a new product in history with the launch of Diet Coke. He was tapped by Eastman Kodak to do the definitive film showcasing motion picture film.

His work for brand Visa was chosen and is displayed in the permanent collection of advertising in the Museum of Modern Art in New York City.


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Gordon brings a lifetime of work in all areas of traditional advertising to the table. He has seen the good, bad and ugly in the world of advertising. He helps us look into what the future holds for marketing based on what he has learned from the past. He discusses how companies can future-proof their corporate image to insure their legacy.

Build a good strong name, sell lots of goods or services and future proof the company. They built the name with lots of great image ads, however very few actually focus on a specific shoe or product.

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While Nike has done it with big ad spending another shoe company has done it without the big media buys:. Toms' tiny ad campaign has been based on their corporate giving program -. One for one.

The Future of Branding is Personal - Talaya Waller - TEDxPSU

Let's pursue the vision a bit farther. It's reasonable to assume that companies using the "Compassionate Consumption" label would subscribe to certain standards, so that the public knows what they stand for. Here's what a "Compassionate Consumption" pledge might say:. We will help ordinary people make an extraordinary impact on their world.

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Whenever possible, we enable needy people to address their own needs, rather than making them dependent on financial aid. We focus on T3 principles in the conduct of our business.